Meet Shonette Bason, an early age education expert, who in just under three years, turned herself into a successful entrepreneur, speaker, and author with a six-figure business. She has started a happiness movement and it is rapidly spreading across the globe. Now, you can see in six simple steps how she did it.
Shonette Bason has always been passionate about revolutionising early age education. In 2013, her business offered primary school teachers training on how to create a positive and empowering culture in the classroom. Despite the value she provided, she was in a constant struggle.
“I am a single parent of four, and I found it hard to stay afloat financially. I’ve always been more passionate about ideas and my message than numbers and spreadsheets, which meant I had to chase clients. This chase kept me on a hamster wheel; I always had to find a new school to speak at, a new training opportunity…. It was exhausting, and I couldn’t find a way to scale my business.”
Shonette remembers coming to Fast Forward Summit, one of the world’s largest entrepreneur events, and meeting Roger Hamilton, a social entrepreneur and futurist. During the event, Shonette took the first step to get off the hamster wheel of doing everything herself in her business - from chasing clients to running the business. She immediately signed up for Roger’s Crystal Circle, a high-level mentoring group for entrepreneurs.
As a solopreneur, you might often feel that your business can’t do without you. However, a change occurs when you begin turning your time into team and freeing yourself up. For Shonette, the Wealth Dynamics test, which is the only entrepreneur test that tells you what personal strategy you should follow to build your wealth, enabled her to see her real strengths.
Shonette didn’t have to look far for her first team member.
“When I returned from London, I immediately profiled my recently retired mum, and I learned that she was a Mechanic profile - just what I needed! She became my business manager, and then, my IT savvy brother helped me to shift from my personal brand into Spread the Happiness. Profiling everybody using Wealth Dynamics makes such a difference. I can be Shonette, I can create, and I do the things I love doing. As a result, I’m in my flow and more productive.”
For Shonette, in order to move her business to the next level, it was important to connect to her mission and purpose.
Roger vividly remembers the first couple of mentoring sessions.
Now, Shonette sees around 50 schools competing from all over the world to get into the award scheme every 6 - 7 weeks with each school going through an application process and following Shonette’s unique curriculum to win the Happy School award.
“We train in Happy Literacy as well as Happy Reading and Writing, but what we’re really doing is injecting a massive dose of happiness into teaching. For 27 days, they share the evidence, such as photos and videos, of their efforts to Spread the Happiness in their schools. This turns into a diary of inspiration, which we monitor, and at the end, they receive an official logo, certificate, and go into the official Award group.”
Every school that enters the award becomes part of Shonette’s community, which now has over 120 members in the UK alone. Passionate about this inspiring shift in education, the community is her greatest ‘evangelist.’
Her community also empowers Shonette to go global.
As part of her global expansion strategy, Shonette adapted the Squiggle Whilst You Wiggle activity for the Japanese language and held a Dough Disco Day with 350 children in Japan.
Shonette’s products are so successful simply because she responds to the problems of her community rather than just creating a product she fancies. Once she turned her business into the Spread the Happiness brand, her products became vital in making the movement contagious.
A constant creator, Shonette now sells books, lesson plans, exercises, Disco Dough, and a wide range of practical products to help teachers make learning fun - with a capital F.
Despite all her success, Shonette is determined to have an even bigger impact.
Shonette credits her success journey to the shift in her thinking, brought about by Roger and the Crystal Circle community.
What’s on the horizon for Shonette?
“I’ve got a book coming out in October called Happiness: The Root Map to Inner Joy, which I co-wrote with a doctor of happiness.
‘Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.’ -Albert Schweitzer