In 2014, Jo Formosa, an Australian Ayurvedic practitioner, was in
the very same situation. Today, she has turned that struggle into
a global health business.
Here are the lessons that Jo Formosa learned to successfully turn
around her failing clinic in Brisbane and creating an online health
brand, which now reaches thousands of people across the world.
Three years ago, Jo’s Brisbane clinic was costing her a great deal of time, money and energy.
Meeting Roger James Hamilton, a social entrepreneur, futurist and the creator of “I
was in a total state of burnout. Everything was dependent on me. I was running
my own private practice, having to cover expensive office rent, and training all of
the practitioners working for me. And once they were all skilled up, they would
always leave. It was costing me a fortune, but I wasn’t getting paid for it. Instead, I
was paying them! I thought, ‘I can’t do this anymore.”
So, when Jo’s friend gifted her a ticket to Fast Forward Summit in Brisbane, one of
the most popular entrepreneur events in the world, she jumped at the opportunity
to attend. At the event, she met Roger James Hamilton, a futurist and social entrepreneur:
Jo applied and was accepted to Crystal Circle, Roger’s high-level mentoring
group for entrepreneurs. His first advice to Jo was to begin shifting the business
online, starting with personal consultations because, as Roger told Jo, ‘right now,
you’re working for your landlord. He makes more money from your business than
Despite the advice, at first Jo resisted:
It wasn’t until most of her trained up practitioners left that Jo was finally ready to
listen to Roger’s advice:
By then, Jo was again attending Fast Forward Summits in Australia and New
Zealand, and these events were where she finally saw that moving her business
online was the way to go: “At the events, people were constantly approaching me
for consultations. Before I knew it, I was leaving events with 10 or 20
Alongside her online consultations, she began developing a range of products.
Jo now offers Health Dynamics 360 - a 7-day, self-guided, online detox program
and a 28-day, coach-guided, detox integration program, which provides the
community and personal connection that so many of her clients desire.
Her patients can also access DNA lab tests and debriefs online as well as purchase
products from her online store, such as the Ayurvedic teas she’s developing for
each body type.
Roger explained the success of Jo’s new online model.
“She was finally charging for products as opposed to her time. People were now
coming to her for a service that she could provide from anywhere in the world
and seeing her with both product brands and a personal brand. On top of that,
Jo discovered that people were even more accountable online than they were
in person, so each client was getting more value, not less.”
With her new online business model thriving, the next step for Jo was to seek
strong partnerships which would take her enterprise and expertise to the next
Jo was attending one of Roger’s events, in which he was discussing Wealth
Dynamics - the only entrepreneur personality test that tells you exactly what
strategy you should follow to build wealth. She noticed its similarities with Ayurveda:
They tested the idea immediately.
The scope of the project was beyond anything Jo had previously done. Specifically,
it took two years to produce, reaching 200 pages of content and explaining
over 80 profiles.
Jo has integrated Health Dynamics test with her online programmes and online
consultations, and leveraging Wealth Dynamics brand is now helping her reach
many more people.
So, what does Jo see for the future?’
“I want to train up Health Dynamics practitioners around the world and give them
the opportunity to grow and learn as a community as well as really make an
impact on the world. And in turn, we can give everyone the opportunity to know
what their body type is and how they can live in flow and be their best selves
using Health and Wealth dynamics.”
Do you have a mentor guiding you to achieve your fullest potential as an entrepreneur?
How could you improve your current business model by moving certain services online?
With whom could you partner to take your business to the next level?